Talent Jasper Soloff
By David Paul
“I want to portray people as they truly feel”. - Jasper Soloff
Looking back in history there were always a couple of photographers who really shaped a moment in time and Jasper Soloff might be that lense of representation for Generation Z. Named VFILES Photographer of the Year in 2018, the 24- year- old Central Saint Martins graduate counts an incredible number of 27.5k follower on his Instagram profile which is more or less a star- studded display of his body of work, where photographs from superstars like Noah Cyrus, Queer Eye’s Antoni to Grammy Award winner Billie Eilish (just to name a view) are being displayed. Through his playful style, combining traditional notions of gendered garments and colors.
Hi Jasper, thank you for taking your time. To start off, did you always knew you wanted to become a photographer? How did you get started?
I actually didn’t begin studying photography until freshman year of college at Sarah Lawrence. I started in black and white film and in the darkroom. I remember obsessively printing for 12 hours at a time. I’d be up all night. I figured out pretty quickly that this was what I wanted to do. It wasn’t until I studied at Central Saint Martins though did I start to see a clear path for myself, not only as a photographer, but as a creative in general.
How would you describe your photography style in your own words?
I think it’s fascinating how colors interplay with forms of identity. There’s a performative nature to color, and of course, fashion – I like to see what colors are initially drawn to certain people and how they dress when they don’t have societal constraints which helps to unpack the fluidity of who they are. I like to juxtapose colorful pop fashion visuals with intimate portraits, demonstrating the intimacy and connection between fashion and self expression.
Who was the coolest celebrity to collaborate with?
Billie Eilish, and it’s been so incredible to watch her grow.
Which is your most memorable shoot to date?
My GQ Middle East cover with Russell Westbrook. My flight from LA to Oklahoma was canceled so I literally had to fly in 10 minutes before the shoot started. I slept zero hours. It was such an adrenaline rush and my first time working with GQ. I also got to work with the icon, Jim Moore, who styled the shoot, which was really exciting for me.
Where does the inspiration for your creative vision come from?
So many different things. It could be a color found in a photograph on the NASA instagram, or a specific time of day where the light hit really different I like to take inspiration spontaneously and allow elements of chance to enter my work.
You recently switched genres and directed music videos for recording artists including Chloe Lilac, Tate McRae and Isaac Dunbar. Was directing always on your bucket list?
YES! Directing has always been my dream! I think that’s my biggest goal of 2020, to continue directing music videos and expanding my director's reel.
What is your goal when you are capturing someone on camera?
I want to portray people as they truly feel. That couldn’t be more important to me
You already achieved a lot at a very young age. Where do you see yourself in 10 years?
Thank you! I hope to be creating things that I’m excited about, directing more videos, shooting a lot of photography. I just want to be continue to be surrounded by people who inspire me. We can only further our own work when acknowledging the incredible talent around us.